Mojo’s Pick of the Week – Ghost

Ghost BC They’ve dropped the B.C. from their name and dropped their newest album MELIORA, and I’ve dropped my side-glancing skepticism of the band Ghost. There’s no denying the power of the heavy, groovy metallic riffs that Papa Emeritus III and the Nameless Ghouls have laid out in this latest album. Let us take a moment to reflect on the majesty of this track “From the Pinnacle to the Pit”. I can’t stop listening to it.

Ghost gets away from the Cookie Monster growls of much modern metal and goes in the complete opposite direction with a 90s Britpop feel. They can in fact be oversoft in the vocal department, which is part of what took me so long to come around. But even though they can sound like the Pet Shop Boys snuck onstage to take over for Vivian Cambpell-era Dio, they’ve unrepentantly carved out their niche in the metal world. From their meticulous costumes and consistent message to the tight, clean, and majestic production of this album, these guys know exactly what they’re doing. They can be heavy as Testament one minute and as soft as Simon and Garfunkel the next. Whatever it is, they’ve made a believer out of me.

Meliora means ‘better’ and Ghost have done nothing but get better over time. I’ve been hearing for years what a great live show they put on and I don’t think I’ll miss them next time around!

Stream Ghost’s latest album MELIORA in its entirety on YouTube:

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Mojo’s Pick of the Week – Ariel Hyatt’s Social Media House Course

Social Media HouseAriel Hyatt is a social media expert who specializes in promoting and mentoring musicians to get their full potential out of the world of social media and online marketing. I’ve followed Ariel since the MySpace days, watching her grow her own business and presence, and have found her insights very helpful, from basic advice on branding to comprehensive year-end self-review exercises. She’s a very positive, knowledgable and encouraging person and I like to think of her as my social media and branding mentor.

Ariel HyattWith her 9 week online Social Media House course, currently being offered for free, Ariel takes you through all the important areas of modern social media to give you a solid foundation to build your online presence on. To be sure, it’s a fairly intensive course, and depending on where your skills are it may be a lot of work. In my case, I’ve already been through most of this on my own using best practices and Ariel’s advice so I’m using the course to add the missing 20% to my 80% and get some tips to build on.

It’s been a wealth of information, and it’s not something you can get through without a support group — or mastermind group, as Ariel likes to call it — so there are built-in forums available for collective comments, questions, and encouragement. So far I’ve found it to be a very positive and generous community of like-minded musicians and I highly recommend this course, and Ariel’s ongoing advice, to all musicians looking for a leg up in the world of social media and diy marketing.

Social Media House
http://go.cyberpr.com/socialmediahousecourse/

Ariel Hyatt on the Web
https://about.me/arielhyatt
https://twitter.com/cyberpr
https://www.youtube.com/user/ArielPublicity

CyberPR
http://cyberprmusic.com/
https://twitter.com/cyberprmusic

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DIY Music Twitter Chat

Microphone IconWhat’s up rockers! I wanted to let you know that I’ve taken over running the weekly Home Recording Twitter Chat and renamed it the DIY Music Twitter Chat. It’s an open forum where indie musicians can discuss the ins and outs of DIY recording, mixing, and production, and anything else that is related to the making of music outside of a professional studio. All you need to join is a Twitter account and some free time on Wednesdays at 12:30 Pacific Time, just use the hashtag #diymusicchat to  jump in!

Since the chats cover so much good info, I wanted to make sure I could save them for future reference and started archiving them on Storify. Check out the archives or come join us live!

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