Ariel Hyatt is a social media expert who specializes in promoting and mentoring musicians to get their full potential out of the world of social media and online marketing. I’ve followed Ariel since the MySpace days, watching her grow her own business and presence, and have found her insights very helpful, from basic advice on branding to comprehensive year-end self-review exercises. She’s a very positive, knowledgable and encouraging person and I like to think of her as my social media and branding mentor.
With her 9 week online Social Media House course, currently being offered for free, Ariel takes you through all the important areas of modern social media to give you a solid foundation to build your online presence on. To be sure, it’s a fairly intensive course, and depending on where your skills are it may be a lot of work. In my case, I’ve already been through most of this on my own using best practices and Ariel’s advice so I’m using the course to add the missing 20% to my 80% and get some tips to build on.
It’s been a wealth of information, and it’s not something you can get through without a support group — or mastermind group, as Ariel likes to call it — so there are built-in forums available for collective comments, questions, and encouragement. So far I’ve found it to be a very positive and generous community of like-minded musicians and I highly recommend this course, and Ariel’s ongoing advice, to all musicians looking for a leg up in the world of social media and diy marketing.
Social Media House
Ariel Hyatt on the Web